Digital Marketing
2 articles in this topic.
How search engines and AI answer engines find, read and cite a business, and what that means for the content you publish. These articles cover SEO, answer engine optimization (AEO) and writing content worth quoting — the same practices our Digital Marketing team applies for clients.
SEO and AEO Are Not the Same JobThey share tooling and get sold together, but they optimise for different outcomes — a click versus a citation. Treating them as one job is why teams rank well and still go unmentioned.Sep 5, 2026 · 2 min readAnswer Engine Optimization: Getting Your Brand Cited by AI AssistantsSearch is turning into answers. A practical guide to AEO — making your content the source that ChatGPT, Perplexity, and Google AI Overviews quote.Jul 26, 2026 · 2 min read